Rob Dyrdek at the Fantasy Factory

Rob Dyrdek started skateboarding at the age of 11. By 16 he had turned pro, and he started his first company at the age of 19. As Dyrdek describes it, he “took after it with absolute and total passion.”

Today, Dyrdek owns a skateboarding empire that includes TV shows, clothing lines, toy lines, and skateboarding leagues. He runs his business from a 25,000-square-foot industrial warehouse in Los Angeles. He calls it the Fantasy Factory, and Dyrdek’s unique corporate headquarters houses a fully skateable indoor plaza, his cousin and assistant’s music studio, a rapping receptionist, a foam pit for outlandish stunts, a zipline, and a “corpo” department for his lawyer, toy designer, and manager.

His friends tell him he’s lucky. Here’s how he responds:

“I’ve made my own luck. I chose to get up at 6:00 in the morning, and build relationships, and work all day until I couldn’t even keep my eyes open, only to get up and do it all again. Everybody has the exact 24 hours, 365 days a year, to accomplish anything they want. It’s on you how much effort you put in to making those things happen for yourself.”

From an early age, Dyrdek demonstrated an unmatched work ethic, and a non-stop pursuit of his ambitions. His bottom line advice to others: “Keep working hard, and always make your own luck.”

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